Google’s new “Lively” service is out is officially out and and it is really tough to get a grasp of this new concept. In one way, Google seems to be going out of it normal business tone and is now getting into more social programming. “Lively” is a 20% project that came out of Google Labs. You think it will stick around, or is 20% of Google’s time not enough for this to succeed.

“Lively” will be similar to Second Life, IMVU, The Sims Online and other avatar worlds. The main focus is still social networking, but there may be a few marking and money making opportunities for Google if they continue this endeavor.

I’ve messed around with “Lively” for about 15 minutes and there are a few definite flaws. Not all the features work and the control of the character is somewhat difficult to get a grasp of.

Much like “The Second Life”, I foresee a huge opportunity for Google to add to their revenue. And with Sony’s “Home” coming out in the fall for the PS3, there is almost an overabundance of 3D online social networking sites.

By the way, if you want to see my “Lively Room” you can go check it out here.

Question: Are MySpace and Facebook going to see losses due to these new technologies?